
Weku 2025
Lisbon

Pioneering the AI Era with Salesforce, Data, and MarTech


In partnership with
February 26, 2025
Salesforce office,
Av. da República 18, 1000-141 Lisboa

The Event
Pioneering the AI Era with Salesforce, Data, and MarTech
February 26th, 2025
9:30
As businesses embark on the transformative journey of Artificial Intelligence, one truth stands clear: AI success is built on a solid foundation of data and MarTech tools.
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This summit, hosted by Salesforce Marketing Technology experts, explores how the Salesforce ecosystem drives organizational growth and accelerates the shift to an AI-powered future. From AI-driven personalization to seamless integrations, we will demonstrate how businesses can harness the power of Salesforce to revolutionize their customer experiences.
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Data and MarTech are the driving forces behind AI, empowering businesses to:
- Engage and activate customers through intelligent, personalized interactions.
- Streamline processes and automation, empowering managers and decision-makers with actionable insights.
- Unlock the full potential of data to create informed, data-driven strategies.
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Join us as we explore the governance, operations, change management, and adoption of transformative technologies. The summit will feature advanced solutions and live demos, offering practical insights and actionable strategies to help future-proof your business in the AI era.
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This is an essential event for businesses looking to leverage Salesforce to navigate the AI revolution, enhance customer engagement, and streamline operations.
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Let’s shape the future together!

On The Agenda
9:30
Arrival & Registration
Kickstart the day with a warm welcome and connect with fellow attendees
10:00
Welcome and Introduction​
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An inspiring start to the day, with
Fernando Braz, Country Lead, Salesforce
Chen Fleisher, Managing Partner Weku Marketing Solutions
Sofia Cardoso, Head of Growth, MagicWave
10:30
The AI Revolution: Crafting Intelligent, Human-Centric
Customer Experiences
Explore how AI-powered innovations like Agentforce are reshaping customer interactions, driving meaningful engagement at scale.
Catarina Silva Santos
Lead Solution Engineer, Salesforce
10:45
Transforming Marketing Strategies for the AI Era
Discover how Salesforce’s marketing solutions enable seamless personalization, real-time engagement, and smarter decisions to deliver unforgettable digital experiences.
Ben Golan
Chief SEO, Weku Marketing Solutions
11:00
The Future of AI-Driven Personalization: Turning Data into
Actionable Engagement
Experience the power of Data Cloud, Marketing Cloud Engagement,
and Marketing Cloud Personalization, working together to transform insights into real-time, hyper-personalized customer journeys. Watch a live demo from the Financial Services & Insurance Industry showcasing AI-driven engagement in action.
11:15
Comfort Break
Take a moment to recharge and connect with peers
11:35
AI Meets Data: Redefining Customer Engagement with
Autonomous Intelligence
Explore the future of customer experience with Salesforce AI-driven automation. Witness Weku’s groundbreaking Autonomous AI Agent, ReflectAI, in action to create personalized, data-driven experiences.
See a live demo from the health & fitness industry, with insights into its cross-industry potential.
Chen Fleisher, Managing Partner & Ben Golan, Chief SEO, Weku Marketing Solutions
12:00
Client Spotlight: Keter's Strategic Integration for Seamless
Digital Experiences
Discover how Keter, a global leader in durable lifestyle solutions, revolutionized its MarTech strategy with Salesforce. Learn about their journey, from overcoming challenges to implementing ready-to-deploy solutions across markets with Service Cloud, Commerce Cloud, and Marketing Cloud Engagement.
12:30
Closing, Remarks & Networking
Reflect on the insights shared, exchange ideas with fellow attendees, and explore new opportunities to elevate your marketing strategy.

Speakers
We are proud to bring inspirational speakers and experts from the MarTech Salesforce ecosystem to share their best practices, insights & knowledge.

The Venue
Parking
TBD
Reception
Stay Tuned for further info!
Past Summits
A glimpse to our previous summits.
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