Over the past 14 years, WEKU has concentrated its efforts on Salesforce Data and Marketing Clouds, spearheading over 200 projects on a global scale. Since January 2024, Weku has expanded its presence by opening offices in Madrid and Barcelona, catering to the Spanish-speaking market.
 
At this event, Weku will showcase some of its most successful endeavors and share insights into workflows and best practices.
As Salesforce has ventured into multi-cloud solutions, numerous organizations have begun to recognize the advantages of utilizing various tools in tandem.
Now, with the integration of AI capabilities, the significance of leveraging these tools has become paramount.
 
From achieving specific marketing KPIs to facilitating comprehensive communication for sales and services, as well as streamlining processes to reduce costs and enhance result analysis across all channels -
Acquisition (media, social, website, etc.) and Retention (Emails, SMS, WhatsApp, Mobile, etc.) - the importance of their usage cannot be overstated.
 
At this summit, we will delve into:
• Utilizing digital marketing tools collectively (including Marketing Cloud Engagement, Personalization, Data Cloud, etc.)
•  Real-world client cases showcasing these tools (including examples from Tommy Hilfiger and Calvin Klein and other sectors)
• Seamless data flow between all cloud platforms
•  Automated processes aimed at cost savings (both with external agencies and internal resources)
•  Insights into internal workflows and role delineation