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In partnership with

Weku               2024

Salesforce Office, P.º de la Castellana, 79, Tetuán, Madrid
06 May 2024
10:00 AM 
Summit Text.png

The Event

A Day Packed with insights & Knowledge
06 May 2024
10:00 am

Over the past 14 years, WEKU has concentrated its efforts on Salesforce Data and Marketing Clouds, spearheading over 200 projects on a global scale. Since January 2024, Weku has expanded its presence by opening offices in Madrid and Barcelona, catering to the Spanish-speaking market.
At this event, Weku will showcase some of its most successful endeavors and share insights into workflows and best practices.
As Salesforce has ventured into multi-cloud solutions, numerous organizations have begun to recognize the advantages of utilizing various tools in tandem.
Now, with the integration of AI capabilities, the significance of leveraging these tools has become paramount.
From achieving specific marketing KPIs to facilitating comprehensive communication for sales and services, as well as streamlining processes to reduce costs and enhance result analysis across all channels -
Acquisition (media, social, website, etc.) and Retention (Emails, SMS, WhatsApp, Mobile, etc.) - the importance of their usage cannot be overstated.
At this summit, we will delve into:
• Utilizing digital marketing tools collectively (including Marketing Cloud Engagement, Personalization, Data Cloud, etc.)
•  Real-world client cases showcasing these tools (including examples from Tommy Hilfiger and Calvin Klein and other sectors)
• Seamless data flow between all cloud platforms
•  Automated processes aimed at cost savings (both with external agencies and internal resources)
•  Insights into internal workflows and role delineation

The Conference

On The Agenda


Welcome Reception & Registration

Including a light morning complimentary buffet


Opening & Introduction

Maria Angeles Santos Regional Vice president Marketing Cloud Spain & Portugal Commercial Sales Salesforce

Óscar Domínguez de Lima 

Senior Solutions & Business Architect (ex. Tommy Hilfiger & Calvin Klein) Weku Marketing Solutions


Presente y futuro de Marketing Cloud

Andres Molinos Zanetty

Digital Account Executive Salesforce


Multi-Cloud cases: Data Cloud + Marketing Cloud Engagement + Personalisation

Ben Golan

Head of Solutions, Weku Marketing Solutions




Introduction to Marketing Cloud Personalization (Business & Technology)

Juan F Fariñas

Senior Technical Architect Weku Marketing Solutions


Clients' Cases

Óscar Domínguez de Lima

Senior Solutions & Business Architect

(ex. Tommy Hilfiger & Calvin Klein) 

Weku Marketing Solutions


Open Panel & Q&A Session

Laura Guzmán Linares, Area Vice President Cloud Sales
 & Dror Meir, CEO Weku Marketing Solutions


Wrap up & Networking 


We are proud to bring inspirational speakers from the Marketing Clouds world of Salesforce to share their best practices, insights & knowledge.

The Venue


Salesforce Office,

Floor 5

P.º de la Castellana, 79, Tetuán, Madrid


You will receive a QR code

1-2 days prior to the event

for entering the building.


Past Summits

A glimpse to our previous summits.

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