The Event
A Day Packed with insights & Knowledge
10 June 2024
10:00 am
Over the past 14 years, WEKU has concentrated its efforts on Salesforce Data and Marketing Clouds, spearheading over 200 projects on a global scale. Since entering South Africa in 2022, Weku has expanded its presence by tailoring relationships with new strategic clients, suggesting innovative solutions & continuing growth by opening new offices globally.
At this event, Weku will showcase some of its most successful endeavors and share insights into workflows and best practices.
As Salesforce has ventured into multi-cloud solutions, numerous organizations have begun to recognize the advantages of utilizing various tools in tandem.
Now, with the integration of AI capabilities, the significance of leveraging these tools has become paramount.
From achieving specific marketing KPIs to facilitating comprehensive communication for sales and services, as well as streamlining processes to reduce costs and enhance result analysis across all channels -
Acquisition (media, social, website, etc.) and Retention (Emails, SMS, WhatsApp, Mobile, etc.) - the importance of their usage cannot be overstated.
Cultivating Relationships for Insightful Growth: How to deliver your next-generation customer journey with the power of trusted data and AI?
Focusing on the summit’s theme, we will delve into:
• Utilizing digital marketing tools collectively (including Marketing Cloud Engagement, Personalization,
Data Cloud, etc.)
• Real-world client cases showcasing these tools
• Seamless data flow between all cloud platforms
• Automated processes aimed at cost savings (both with external agencies and internal resources)
• Insights into internal workflows and role delineation
On The Agenda
10:00
Welcome Reception & Registration
Including a light morning complimentary buffet
10:30
Opening & Introduction
Weku Marketing Solutions & Salesforce
10:45
Empowering businesses through trusted data and AI
Linda Saunders
Director of Solutions Engineering Africa, Salesforce
11:00
The art of Seamless integration: a multi-cloud approach for delivering personalization
Chen Fleisher
COO, Weku Marketing Solutions
11:15
Use case led approach to digital transformation
Enrique Martinez Dunn
Regional Sales Director, Data, Marketing & Commerce - Africa
Salesforce
11:30
Comfort Break
11:40
Clients' Spotlight & Open Panel
Panelist: Top clients from Retail, Commerce & Finance
Moderator: Daniela Morrison, Marketing Automation Lead
Weku Marketing Solutions
12:15
Wrap-up & Networking
Including drinks & bites
Speakers
We are proud to bring inspirational speakers from the Marketing Clouds world of Salesforce to share their best practices, insights & knowledge.
The Venue
Venue details to be announced.
Stay Tuned!