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In partnership with

Weku               2024

Salesforce Office, Av. Diagonal, 545, Les Corts, 08029 Barcelona
07 May 2024
16:00 PM 
Summit Text.png

The Event

A Day Packed with insights & Knowledge
07 May 2024
16:00 pm

Over the past 14 years, WEKU has concentrated its efforts on Salesforce Data and Marketing Clouds, spearheading over 200 projects on a global scale. Since January 2024, Weku has expanded its presence by opening offices in Madrid and Barcelona, catering to the Spanish-speaking market.
At this event, Weku will showcase some of its most successful endeavors and share insights into workflows and best practices.
As Salesforce has ventured into multi-cloud solutions, numerous organizations have begun to recognize the advantages of utilizing various tools in tandem.
Now, with the integration of AI capabilities, the significance of leveraging these tools has become paramount.
From achieving specific marketing KPIs to facilitating comprehensive communication for sales and services, as well as streamlining processes to reduce costs and enhance result analysis across all channels -
Acquisition (media, social, website, etc.) and Retention (Emails, SMS, WhatsApp, Mobile, etc.) - the importance of their usage cannot be overstated.
At this summit, we will delve into:
- Utilizing digital marketing tools collectively (including Marketing Cloud Engagement, Personalization, Data Cloud, etc.)
- Real-world client cases showcasing these tools (including examples from Tommy Hilfiger and Calvin Klein and other sectors)
- Seamless data flow between all cloud platforms
- Automated processes aimed at cost savings (both with external agencies and internal resources)
- Insights into internal workflows and role delineation

The Conference

On The Agenda


Welcome Reception & Registration

Including a light morning complimentary buffet


Opening & Introduction

Óscar Domínguez de Lima

Senior Solutions & Business Architect X Tommy Hilfiger & Calvin Klein Weku Marketing Solutions


Doing business with Marketing Cloud

Enrique Cerrato
Account Executive Enterprise & Mid Market - Marketing Cloud, Salesforce


Multi-Cloud cases: Data Cloud + Marketing Cloud Engagement + Personalisation

Ben Golan

Head of Solutions, Weku Marketing Solutions




Introduction to Marketing Cloud Personalization (Business & Technology

Juan F Fariñas

Senior Technical Architect Weku Marketing Solutions


Clients' Cases

Óscar Domínguez de Lima

Senior Solutions & Business Architect X Tommy Hilfiger & Calvin Klein Weku Marketing Solutions


Open Panel & Q&A Session

Dror Meir, CEO Weku Marketing Solutions


Open Panel & Q&A Session

Dror Meir, CEO Weku Marketing Solutions


We are proud to bring inspirational speakers from the Marketing Clouds world of Salesforce to share their best practices, insights & knowledge.

The Venue

The summit will be hosted at the prestigious Salesforce offices in Barcelona, offering a vibrant and modern setting for our event. Located in the heart of the city, the Salesforce office provides state-of-the-art facilities and ample space to accommodate our guests comfortably. With its contemporary design and cutting-edge technology, attendees can expect a dynamic environment conducive to productive discussions and networking opportunities. We look forward to welcoming everyone to this esteemed venue for an enriching and memorable summit experience.


Past Summits

A glimpse to our previous summits.


Grab Your Seat.

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See you soon!
It's Free.
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