The Event
A Day Packed with insights & Knowledge
07 May 2024
16:00 pm
Over the past 14 years, WEKU has concentrated its efforts on Salesforce Data and Marketing Clouds, spearheading over 200 projects on a global scale. Since January 2024, Weku has expanded its presence by opening offices in Madrid and Barcelona, catering to the Spanish-speaking market.
At this event, Weku will showcase some of its most successful endeavors and share insights into workflows and best practices.
As Salesforce has ventured into multi-cloud solutions, numerous organizations have begun to recognize the advantages of utilizing various tools in tandem.
Now, with the integration of AI capabilities, the significance of leveraging these tools has become paramount.
From achieving specific marketing KPIs to facilitating comprehensive communication for sales and services, as well as streamlining processes to reduce costs and enhance result analysis across all channels -
Acquisition (media, social, website, etc.) and Retention (Emails, SMS, WhatsApp, Mobile, etc.) - the importance of their usage cannot be overstated.
At this summit, we will delve into:
- Utilizing digital marketing tools collectively (including Marketing Cloud Engagement, Personalization, Data Cloud, etc.)
- Real-world client cases showcasing these tools (including examples from Tommy Hilfiger and Calvin Klein and other sectors)
- Seamless data flow between all cloud platforms
- Automated processes aimed at cost savings (both with external agencies and internal resources)
- Insights into internal workflows and role delineation
On The Agenda
16:00
Welcome Reception & Registration
Including a light morning complimentary buffet
16:20
Opening & Introduction
Óscar Domínguez de Lima
Senior Solutions & Business Architect X Tommy Hilfiger & Calvin Klein Weku Marketing Solutions
16:30
Doing business with Marketing Cloud
Enrique Cerrato
Account Executive Enterprise & Mid Market - Marketing Cloud, Salesforce
17:50
Multi-Cloud cases: Data Cloud + Marketing Cloud Engagement + Personalisation
Ben Golan
Head of Solutions, Weku Marketing Solutions
17:15
Break
17:30
Introduction to Marketing Cloud Personalization (Business & Technology
Juan F Fariñas
Senior Technical Architect Weku Marketing Solutions
17:50
Clients' Cases
Óscar Domínguez de Lima
Senior Solutions & Business Architect X Tommy Hilfiger & Calvin Klein Weku Marketing Solutions
18:15
Open Panel & Q&A Session
Dror Meir, CEO Weku Marketing Solutions
18:35
Open Panel & Q&A Session
Dror Meir, CEO Weku Marketing Solutions
Speakers
We are proud to bring inspirational speakers from the Marketing Clouds world of Salesforce to share their best practices, insights & knowledge.
The Venue
The summit will be hosted at the prestigious Salesforce offices in Barcelona, offering a vibrant and modern setting for our event. Located in the heart of the city, the Salesforce office provides state-of-the-art facilities and ample space to accommodate our guests comfortably. With its contemporary design and cutting-edge technology, attendees can expect a dynamic environment conducive to productive discussions and networking opportunities. We look forward to welcoming everyone to this esteemed venue for an enriching and memorable summit experience.