Over the past 14 years, WEKU has concentrated its efforts on Salesforce Data and Marketing Clouds, spearheading over 200 projects on a global scale. Since March 2024, Weku has expanded its presence by opening its new office in Athens, Greece, catering to the MED Market.

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With our logo inspired by the Heron of Alexandria, it's particularly exciting to finally make our first event in Greece! At this event, Weku will showcase some of its most successful endeavors and share insights into workflows and best practices. As Salesforce has ventured into multi-cloud solutions, numerous organizations have begun to recognize the advantages of utilizing various tools in tandem.

 

Now, with the integration of AI capabilities, the significance of leveraging these tools has become paramount. From achieving specific marketing KPIs to facilitating comprehensive communication for sales and services, as well as streamlining processes to reduce costs and enhance result analysis across all channels • Acquisition (media, social, website, etc.) and Retention (Emails, SMS, WhatsApp, Mobile, etc.) - the importance of their usage cannot be overstated.

 

At this summit, we will delve into:

• Utilizing digital marketing tools collectively (including Marketing Cloud Engagement, Personalization, Data Cloud, etc.)

• Real-world client cases showcasing these tools

• Seamless data flow between all cloud platforms

• Automated processes aimed at cost savings (both with external agencies and internal resources)

• Insights into internal workflows and role delineation.

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